Luisa Bonin

Luisa Bonin is a Guest Researcher from Brazil, selected as a German Chancellor Fellow in the 2021-2022 cohort. She holds a Social Communication degree with a focus on Public Relations from Federal University of Paraná (UFPR), and she has been working with social impact, development projects, communications, and private fundraising with the Brazilian non-profit Aliança Empreendedora (Entrepreneurial Alliance) for the last ten years. There, she also co-founded the online platform to support low-income microentrepreneurs in Brazil, after having reached more than 100,000 people and encouraging them to develop their small business since then.

At Maecenata, her project is called “Strategic Philanthropy: German and Brazilian Private Sector Practices on Social Investment – a Comparative Perspective.” Bonin she aims to investigate social investment decisions, and the most (and the not so) effective corporate philanthropy practices in Germany and in Brazil, and how these practices affect causes, social organisations and beneficiaries, and also highlight the ones that create effective social transformation and strengthen organizations as well as their beneficiaries.